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Wednesday, September 28, 2011

As Writers, we want to get our books into the hands of as many readers as possible. One of the easiest ways to do this is to give away books for free. Here is a sampling of sites that promote giveaways plus some other suggestions.

Goodreads: http://www.goodreads.com/ Click on Visit your Dashboard, then scroll down to where it says Giveaways. Note that your book must be available on Amazon before you’re allowed to list it or it’ll deny your request and say your book doesn’t match anything in their database.

International Thriller Writers:
You have to be a member to offer a giveaway. http://thrillerwriters.org/

Library Thing
: http://www.librarything.com/er/giveaway/list
Or scroll down right column and click on Member Giveaways, then sign up to participate in the program

MWA:
http://mysterywriters.org/ Mystery Writers of America offers monthly reader book giveaways. You must be a member to participate as an author and donate your book.
Who else should you consider?
  • Your Service People
Give your book as a holiday gift to people who serve you, i.e. the hairdresser, doctor, dentist, accountant, etc. Include a chocolate treat or Starbucks gift card with a nice coffee mug.
  • Speaker Engagements
When you give a talk, give out a book or two to folks who ask questions or for door prizes.
  • Key Niche Market People
Send a free copy of your book to key people in your niche market along with a cover letter explaining why your book matters to them
  • Book Club Leaders
If you can find book club leaders who are willing to accept ARCs, and you have enough to spare, you might see if you can interest them in reading your book and recommending it to their group.

Giveaways are fine when you receive author’s copies from your publisher but not so cost effective when you have to pay for a POD book yourself, so economics may not always make this a feasible tactic. However, even a free ebook edition will be welcome by many readers.

Contests
are another way for you to offer your book to a lucky reader. As an example, often I will offer a signed book from my collection to a blog commenter during a certain month. I use the Random Integer Generator at http://www.random.org/integers/ to pick the winning numbers.

**Chance to win a free book! Leave a comment on this blog, and I will enter your name into a drawing for a free signed book of your choice from my collection of fifteen novels (if available). Winner will be announced as a final post on this site.
What other suggestions do you have for book giveaways? Does the format of your book make a difference? As a reader, do you prefer print or ebook editions?

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