A New Slippery Slope

Advertising in e- books. Are you ready for it? Do you want it? Granted, advertising in a book is not a new idea. There are paperback imprints that in the front or back of one book will place ads for other books which they publish which may be of similar interest to the reader. There was a somewhat short-lived experiment in the early 1970s to place four-color ads for cigarettes in the middle of paperbacks as well. But…advertising in an e-book?

That is the idea currently being floated by Harper UK. As it is currently conceived, such commercial interruptions would be limited to works of non-fiction (apparently because we readers of fiction have such easily derailed attention spans). The example which was presented was that an e-book concerning bird-watching could contain an advertisement for binoculars. You can see where this could go. Imagine the irregularly scheduled commercial in the e-book version of a sex manual. Or an ad for ginsu knives in a true crime book. Given the ever-growing popularity of the iPad (not to mention the Kindle Fire) such a commercial or advertisement could manifest itself in multiple media forms. Would it be a page that you could skip by, or perhaps one of those annoying popups for a movie or commercial product? And make no mistake: such a plan may be limited to non-fiction books at the moment, but if the trial with non-fiction e-books is at all successful, works of fiction will be next.

With that in mind, here is a bit of free advice: if you are fortunate enough to have a major entity, be it a publisher or Amazon or whoever, interested in publishing your work, make it your business to determine how and if your agreement addresses this issue. The argument from the other side may be that such an addition to your work in e-form is part of the content, or form, or your work, and thus falls under the purview and authority of the publisher. If you are in a position to negotiate this point (in other words, you haven’t signed anything yet) there are a number of points to consider. Two of the bigger ones would substance and form. You might object to ads for certain products (alcohol, condoms, and firearms, to name but three examples) or products manufactured or sold by a certain companies (The GAP, Wal-Mart, Progressive Insurance, and McDonalds, to name but a few). You might also have some concerns with regard to how the commercial is presented, or the product portrayed, in Your Book. An even bigger issue, however, concerns who will get the cheddar from the sale of such ad placement. When an ad is placed in your e-book, will your cash register go Ka-ching? Or will the proceeds of such go into the publisher’s coffers to offset the costs of publishing your e-book?
Is this an issue yet? No; but I believe it will be soon. Authors, published and prospective: what do you think about advertising in an e-book? Do you like the idea, or not? Why? And readers. Would you mind an occasional advertisement? Or are you happy to have a place to go that is ad-free?